Hefty® Ultra Strong™ Trash Bags Recognized as One of Nielsen’s Top 25 Breakthrough Innovations for 2018 November 15, 2018

Hefty® Ultra Strong™ Trash Bags Recognized as One of  Nielsen’s Top 25 Breakthrough Innovations for 2018

LAKE FOREST, Ill., - November 15, 2018 – Reynolds Consumer Products is honored that Hefty® Ultra Strong™ Trash Bags have been named as one of Nielsen’s Top 25 Breakthrough Innovations for 2018!

 Hefty® Ultra Strong™ Trash Bags were selected from over 3,500 consumer products as one of only 25 that broke through the clutter to be recognized for the innovation and growth brought to their respective categories. Nielsen’s highly anticipated annual Breakthrough Innovation analysis, the gold standard in recognizing innovation success, has been highlighting the best in innovation over the last decade.  Nielsen’s expanded criteria for Breakthrough success this year honored products that reflected strong, distinct qualities such as mass potential, longevity, brand incrementality, category distinction and appeal toward a specific consumer target.

“We are honored to be recognized as a 2018 Nielsen Breakthrough Innovation Award winner,” said Lisa Smith, Vice President of Marketing, Hefty Waste & Storage. “We established our success in innovation by tapping into the perfect combination of old and new: focusing on our core brand values, while using new consumer insights to disrupt the way we’ve historically gone to market. With the right foundation in place, Hefty came out of the gate strong and leveraged an innovative new campaign with John Cena to drive sustained growth.”

Hefty® Ultra Strong ™ Trash Bags feature innovation to make everyday life easier and household clean-up worry-free:

  • Triple Action Technology resists tears, punctures and leaks
  • Arm & Hammer™ patented odor neutralizer to stop nasty trash odors
  • Fresh, invigorating scents, including Clean Burst™, Tropical Paradise™ and more
  • Break resistant secure-grip drawstring that prevents the bag from falling inside the can
  • Available every day at a low, low price

Nielsen’s release and the full list of award winners can be accessed here.  

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. The Hefty® brand is known for strong, dependable trash bags, slider bags, disposable plates and cups. Our products are available in the U.S. and internationally. For more information, visit Hefty.com  and ReynoldsKitchens.com.

Arm & Hammer, the Arm & Hammer logo, Clean Burst and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. and are used under license.